While it’s entirely unlikely, as we want to ensure that our clients are happy and that we’re also happy in our work, there may come a time where we (or the client) feels as though things can’t continue. Potential scenarios would be where the client is unsure of what they want and has an “IKIWISI” (I’ll know it when I see it) approach to design where they’ll ask to see a certain cover; then, if they don’t like it, they’ll ask for another, and this could end up going on for weeks or even months. In this case, it wouldn’t make sense for either party to continue because it’s clear we’re just not a good fit for each other. Another scenario would be that the conversations become barbed and unpleasant for whatever reason. It makes for a tough relationship overall, especially if attempts have been made to diffuse the situation and it hasn’t worked.

If the work has reached the point where the artwork was approved, licensed images were purchased, and the artwork was rebuilt to full resolution, then the full amount would be required. If work ceases prior to design approval being given and before licensed images have been purchased, we only require the deposit to be paid as that would cover the time spent.

If you, or we, decide to cancel before any work has actually begun, no deposit or balance are required.

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